Privacy Policy
This Privacy Policy describes how Talent Optimization Academy LLC, doing business as Winston Media ("we," "us," or "our") collects, uses, and protects information when you use Stella, our SMS-based personal accountability service (the "Service"), and the website meetstella.io.
No mobile data will be shared with third parties or affiliates for marketing or promotional purposes at any time.
1. Information We Collect
When you sign up for Stella, we collect:
- Account information — first name, mobile phone number, email address, and birth year (used to confirm you are 18 or older).
- SMS consent record — the date and time you checked the consent box at signup. We retain this record to comply with telecommunications law.
- Time zone — collected during your first SMS conversation with Stella, used to schedule check-ins in your local time and to honor quiet hours.
- Task and conversation data — the tasks you send Stella, your replies to her check-ins, and the messages Stella sends you. This data is retained on a rolling 21-day window and then automatically deleted.
- Billing information — processed by Stripe. We store a Stripe customer ID linked to your account. We do not store your card number, CVV, or full payment details on our servers.
2. How We Use Your Information
We use the information we collect only to:
- Operate the Service and respond to your text messages.
- Send you the SMS check-ins, reminders, and follow-ups you request.
- Process your subscription payment through Stripe.
- Maintain a legally required record of your SMS consent.
- Detect and prevent fraud, abuse, and violations of our Terms.
We do not use your information for advertising, profiling, or any purpose outside of operating the Service.
3. SMS Messaging and TCPA Consent
By providing your mobile phone number and checking the SMS consent box at signup, you expressly consent to receive recurring automated SMS messages from Stella at the number you provided. Message frequency varies based on the tasks and check-in times you set. Message and data rates may apply.
You may opt out at any time by replying STOP to any message from Stella. After opting out you will receive one confirmation message and no further messages will be sent. You may also reply HELP for assistance.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes at any time. We do not sell, rent, or share your phone number with marketers, data brokers, or any affiliated company for promotional purposes.
4. How We Share Information
We share information only with the small number of service providers required to operate Stella:
- Twilio — delivers SMS messages between you and Stella. Twilio processes your phone number and message content as a carrier service.
- Supabase — stores your account, tasks, and rolling 21-day conversation history.
- Stripe — processes your subscription payment and retains billing records.
- Anthropic — generates Stella's conversational responses. The last 5 to 8 messages of context are passed to the model only for the purpose of generating her reply. Anthropic does not retain this data for training.
We do not share your information with any other third party except when required by law, in response to a valid legal process, or to protect the safety of any person.
5. Data Retention and Deletion
Stella retains your tasks and conversation history on a rolling 21-day window. A nightly automated process deletes all task and message records older than 21 days. Your account record (name, phone number, email, consent timestamp, and Stripe customer ID) is retained while your subscription is active.
When you cancel your subscription, your account record and remaining task/message history are retained for the remainder of your 21-day rolling window and then permanently deleted. You may also request immediate deletion by emailing stella@meetstella.io.
6. Security
We use industry-standard safeguards to protect your information, including encrypted transit (TLS), database-level access controls, and scoped credentials for every service provider listed above. No electronic transmission or storage is completely secure, but we treat your phone number and conversation data as sensitive personal information and limit access to the smallest number of people necessary to operate the Service.
7. Eligibility
Stella is available only to users who are 18 years of age or older. We collect your birth year at signup to confirm eligibility. We do not knowingly collect information from anyone under 18.
8. Your Rights
You may:
- Stop receiving messages at any time by replying STOP.
- Request a copy of the information we hold about you by emailing stella@meetstella.io.
- Request correction or deletion of your information by emailing the same address.
- Cancel your subscription at any time at stella@meetstella.io.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated by SMS to your registered phone number at least seven days before they take effect. Continued use of the Service after that date constitutes acceptance of the updated policy.
10. Contact
Questions about this Privacy Policy or your information can be directed to stella@meetstella.io.
Talent Optimization Academy LLC d/b/a Winston Media
Cuyahoga County, Ohio, United States